17 years of design insight, passion and creativity.
I have worked across multi-product categories for big high street chains like Next and Fatface to small independents and start ups, covering both Mens and Boyswear ranges. I have seen the industry wake up to the damage it was doing, becoming more environmentally aware and sustainable, and have worked hard with suppliers to deliver better cotton, traceable recycled polyester and more sustainable trims.

I’ve also worked with companies and creative teams to redesign and develop new label packages, and understand the complexities that come with this. Along with bringing label design in line with brand DNA, trims, labels and branding need to be sustainably sourced, withstand production techniques and be fit for purpose.
I can work with you across a range of different projects, from trend, colour and competitor analysis, fabric and trim and label development through to full end to end garment development, including specs and detailed technical packs.

Most of all, I love what I do, and love working with teams to realise their creative vision and help push them forward. Working from my studio on the South Coast, or in London and surrounding areas, I can be flexible and work around my clients requirements.






